The Automation Framework

There are three categories to think through when automating any business process:

  1. Fully automatable: Repetitive, rules-based tasks with no judgment required. These should be automated completely.
  2. Partially automatable: Tasks with a judgment component but a heavily templated process. AI accelerates; human verifies.
  3. Human-required: Tasks that require original perspective, trust-building, or genuine product knowledge. Don't automate these — it shows.

Affiliate marketing has all three. The mistake most people make is trying to automate Category 3, which produces generic content that ranks briefly and then disappears at the next algorithm update.

Research Automation

Research tasks that I've automated or semi-automated:

Content Automation

Content is where automation gets nuanced. What I actually automate:

Make.com for automation: Make.com (formerly Integromat) is the tool I use for most workflow automation. It connects APIs without custom code and has solid AI integrations. The free tier is enough to start.

Distribution Automation

When a new article publishes, I have a simple distribution sequence automated through Make.com:

  1. New blog post triggers → Sitemap auto-updates (via my publish script)
  2. Webhook fires → Triggers Google Search Console URL Inspection API request
  3. Sends a Slack notification to myself with the article URL and target keyword

The manual step I still do: submit to relevant Reddit communities. This can't be automated without looking spammy — it requires genuine community participation.

Performance Tracking Automation

The most underrated automation in affiliate marketing: dashboards that surface the numbers that actually matter.

My setup:

What NOT to Automate

The things that differentiate high-earning affiliate sites from generic ones can't be automated:

My Current Automation Stack

ToolWhat I Automate With ItCost
Make.comContent brief generation, distribution workflow, revenue aggregationFree tier / $9/mo
AhrefsRank tracking, keyword alerts, competitor monitoringFrom $29/mo
Google Search ConsoleIndexing requests, performance monitoringFree
Looker StudioRevenue + traffic dashboardsFree
Perplexity APIResearch brief generationPay-per-use

Make.com — The Automation Hub

Make.com is my primary automation layer. It connects Perplexity, Claude, Google Drive, and my affiliate networks without custom code. The free tier gives you 1,000 operations/month — plenty to start automating your content brief and distribution workflows.

Try Make.com Free → Affiliate link