Current Monthly Spend: $158
| Tool | Cost/mo | Category | Usage frequency |
|---|---|---|---|
| Claude Pro | $20 | AI Writing | Daily |
| ChatGPT Plus | $20 | AI Research | 3–4x/week |
| Surfer SEO | $89 | On-page SEO | Every article |
| Ahrefs | $29 | Keyword Research | Every article |
| Make.com | Free tier | Automation | Background (automated) |
| GitHub Pages | Free | Hosting | N/A (automated deploy) |
| Google Search Console | Free | SEO monitoring | Weekly |
What I Use Each Tool For (Weekly Breakdown)
Claude Pro — Daily
Primary use: drafting article content from a brief. Secondary uses: writing meta descriptions and title variations, suggesting internal linking opportunities, reviewing published articles for thin sections, and generating FAQ content. I open Claude before I open any other tool.
ChatGPT Plus — 3–4x/Week
Current product pricing checks (via web browsing), technical questions where I want current information, DALL·E 3 for the rare image I need, and Python scripts for simple data processing. Not my primary writing tool.
Ahrefs — Every Article
Every keyword gets run through Ahrefs Keyword Explorer before I decide to write about it. I check: monthly search volume, KD score, top-ranking pages, and whether the SERP is dominated by Reddit/YouTube (hard to displace with a new site).
Surfer SEO — Every Article Before Publishing
I paste every draft into Surfer's Content Editor, target score: 70+. If it's below 60, I either add missing semantic keywords or restructure the piece. I don't publish below 65. This process adds 15–20 minutes per article and is worth every minute.
Make.com — Background Automation
Three active automations: (1) new keyword from Ahrefs export → formatted brief template → saved to Notion. (2) Weekly GSC data pull → formatted performance summary → email digest. (3) Monthly affiliate revenue aggregation across PartnerStack and Impact → single spreadsheet summary.
Tools I Cancelled This Year
- Jasper AI ($49/mo): Replaced by Claude. Identical output category at less than half the cost.
- Semrush ($119/mo): Ahrefs Starter at $29 covers everything I need at this stage of the site.
- Grammarly Premium ($15/mo): Claude's editing pass is better for blog-style content.
Considering Adding
- Screaming Frog Pro: Once the site hits 500+ pages. Currently using the free tier and it's sufficient.
- Lasso Link Management: Once I have 50+ active affiliate links. Building a spreadsheet now but will need proper management eventually.
- ConvertKit: Email list building isn't a priority at this traffic level, but I'll add it once organic sessions hit 500/month. Free up to 1,000 subscribers so it's a zero-cost add until scale.
- Hotjar or Microsoft Clarity: UX heatmaps on high-traffic articles to optimize CTA placement. Clarity is free — will add once there's meaningful traffic to analyze.
How I Evaluate Adding a New Tool
Every tool addition gets run through this filter before I pay for it:
- Does it save more than 1 hour/week? At a target hourly value of $100+, a tool needs to save meaningful time to justify cost.
- Is there a free alternative that's 80% as good? If yes, I use the free version until the 20% gap becomes the limiting factor on the business.
- Can I test it for free first? No free trial = I look for another option first. The SaaS space has too much competition to pay for blind faith.
- Does it solve a current problem, not a future one? I try not to buy tools speculatively. When I feel the bottleneck, I buy the fix.
The Full Operating Budget Breakdown
| Tool | Monthly cost | Annual cost | Category |
|---|---|---|---|
| Claude Pro | $20 | $240 | AI Writing |
| ChatGPT Plus | $20 | $240 | AI Research |
| Surfer SEO | $89 | $1,068 | On-Page SEO |
| Ahrefs | $29 | $348 | Keyword Research |
| Domain (amortized) | $1 | $12 | Infrastructure |
| Make.com, GitHub Pages, GSC | $0 | $0 | Automation / Hosting |
| Total | $159 | $1,908 |
At $1,908/year in operating costs, this site needs to generate roughly $160/month to break even. The goal for 2026 is 10x that figure — $1,600/month by December. Everything in the stack is optimized around producing high-quality, rankable content faster than the old manual approach allowed. Track the progress in monthly income reports →
Full details on each tool with affiliate links: Resources page →